Principles of Marketing
University of North Alabama
This course is an introduction to the language and issues of marketing. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Major topics include targeting, positioning, market segmentation, product development, promotion, distribution, and pricing. Other topics include marketing research, international marketing, ethics, consumer behavior, B2B marketing and services.
Credits
3 credits
Course Code
MK 360
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MK 6703 credits
Service Marketing
- MK 6603 credits
Marketing Strategy
- MK 6503 credits
Marketing Communications
- MK 4923 credits
Retail & E-Commerce
- MK 4793 credits
Marketing Research
- MK 4763 credits
Consumer and Market Behavior
- MK 4553 credits
Hospitality and Tourism Marketing
- MK 4253 credits
Transportation and Logistics
- MK 3953 credits
Entrepreneurial Marketing
- MK 3873 credits
Digital Marketing
- MK 3753 credits
Social Media Marketing
- MK 3653 credits
Principles of Category Management
- MK 3633 credits
Integrated Marketing Communications
- MG 3953 credits
Supply Chain and Operations Management
- MG 3913 credits
Entrepreneurship