Personal Selling
University of North Alabama
CourseMK 362
This course covers the field of selling as it relates to marketing. It involves a detailed study and application of the basic steps in selling: prospecting, preapproach, approach, presentation, handling objections, close, and follow-up.
Credits
3 credits
Course Code
MK 362
Related Courses
Prerequisites, corequisites, and courses that build on this one