Principles of Marketing
University of South Alabama
CourseMKT 320
Study of the institutions involved in creating transactions necessary to satisfy the needs of households, businesses and government and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, strategies for product, promotion and channel decisions.
Credits
3 credits
Course Code
MKT 320
Related Courses
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- SCL 4943 credits
Directed Study
- SCL 4903 credits
Special Topics
- SCL 4053 credits
Curr Issues in Sup Chain Mgt-W
- SCL 4003 credits
Supply Chain Analytics
- SCL 3533 credits
Distribution Center Mgt
- SCL 3523 credits
Port Management
- SCL 3513 credits
Strategic Sourcing & Supply Mg
- SCL 3503 credits
Intro to Business Logistics
- MKT 4923 credits
Applications in International Business
- MKT 4903 credits
Special Topics
- MKT 3403 credits
Marketing Analytics