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  1. Programs
  3. Strategic Communication

Strategic Communication

Arizona State University Campus Immersion

Master's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Students in the Master of Arts program in strategic communication gain the media skills, techniques, critical-thinking skills and leadership capacity to advance careers across media and communication in agencies, sports, corporations, government agencies and nonprofit organizations. Students develop the ability to address communication challenges through courses in strategy development, research methods, content creation, crisis communication, ethics, campaign planning and others.

Credits

30 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Arizona

    Arizona

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1122.00

Skills

Reading ComprehensionSpeakingActive ListeningInstructingWritingActive LearningLearning StrategiesCritical Thinking

Knowledge

English LanguageEducation and TrainingCommunications and MediaPsychologyComputers and Electronics

Abilities

Oral ComprehensionOral ExpressionSpeech ClarityWritten ComprehensionWritten ExpressionDeductive ReasoningInductive ReasoningSpeech RecognitionNear VisionProblem Sensitivity

Tasks

  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.

Technology

Document management softwareMusic or sound editing softwareGraphics or photo imaging softwareDesktop publishing softwareVideo creation and editing software

Tools

Audio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computers

Work Values

RelationshipsAchievementIndependenceRecognitionWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium25-1122.00Communications Teachers, Postsecondarytitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Departmental and program-level educational strategy — set and champion through curriculum governance, accreditation processes, and institutional planning committees.
  • Junior faculty and graduate teaching assistants — mentor and develop through structured observation, formative feedback, and modeling of evidence-based pedagogy.
  • Communications discipline standards and emerging research agendas — shape by publishing influential scholarship and contributing to national professional associations.
  • Program assessment frameworks measuring student learning outcomes — design, implement, and continuously improve across undergraduate and graduate communications degrees.
  • Cross-institutional partnerships with media organizations, public affairs bodies, and professional associations — negotiate and steward to expand experiential learning opportunities for students.
  • Departmental resource allocation, scheduling, and faculty coordination — oversee to sustain high-quality instructional delivery across a diverse portfolio of communications courses.
  • Persuasion and negotiation competencies — exercise at the administrative level to secure funding, faculty lines, and curricular approvals from institutional leadership.
  • Innovative instructional technologies including desktop publishing, graphics software, and advanced video platforms — evaluate and champion for adoption across a postsecondary communications department.
  • Diversity, equity, and inclusion initiatives embedded in communications pedagogy — lead institutionally, integrating perspectives from sociology, anthropology, and intercultural communication scholarship.
  • Complex organizational challenges affecting program reputation and student outcomes — resolve through strategic judgment and systemic problem-solving at the college or university level.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported