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  1. Programs
  3. Marketing

Marketing

Carson-Newman University

Master's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Master of Science in Marketing is designed to prepare qualified students and working professionals for positions of increasing responsibility and leadership through in-depth education of critical skills and processes for marketers. The program emphasizes critical and strategic thinking, communication skills, development of managerial skills, real-world applications, ethics, and leadership.

Credits

36 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Tennessee

    Tennessee

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasInductive ReasoningSpeech ClarityOriginalityProblem Sensitivity

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2021.00Marketing Managerstitle_inference$161,030 median+6.56%2,670
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Enterprise-wide marketing strategy — set long-term direction by synthesizing organizational vision, macroeconomic trends, and competitive intelligence to position the firm for sustained market leadership.
  • Marketing investment portfolio — govern across business units by establishing ROI thresholds, reallocating budgets, and holding senior leaders accountable for financial performance outcomes.
  • Organizational marketing capability — build by designing talent pipelines, mentoring senior managers, and establishing career development frameworks for the full marketing function.
  • Pricing architecture and revenue strategy — establish at the organizational level by integrating economic modeling, customer lifetime value analysis, and cross-functional margin objectives.
  • Marketing systems and operational models — evaluate and redesign to improve efficiency and scalability, applying systems analysis principles across technology, process, and people dimensions.
  • Executive-level stakeholder influence — exercise through compelling, evidence-based communications that align boards, C-suite leaders, and external partners around strategic marketing priorities.
  • Adaptive marketing leadership — model and institutionalize by cultivating a culture of innovation, experimentation, and continuous learning across diverse and dynamic market conditions.
  • Cross-enterprise product and commercial strategy — lead by coordinating marketing, product, sales, and finance executives to ensure coherent go-to-market execution at scale.
  • Industry and regulatory landscape — monitor and interpret at the systems level to proactively reposition organizational marketing strategy ahead of market disruptions or policy shifts.
  • Marketing technology ecosystem — champion adoption and governance of emerging platforms, data management systems, and AI-driven tools to sustain competitive analytical and creative advantage.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
16%