Integrated Marketing Communication
Lasell University
Post-Baccalaureate CertificateAcademic
The certificate in Integrated Marketing Communication develops the specific areas of public relations, promotions, and interpersonal communications into a coordinated program of total communications. Students learn how to help organizations build their brand by analyzing and developing target audiences, advertising, sales promotions, publicity, direct marketing, event sponsorship, and effective use of the Internet.
Format
In-Person
Program Pathways
Credentials this program stacks toward
No program pathways.
Program Details
Detailed information about this program
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Requirements
What you need to earn this credential
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Financial Aid
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Scholarships
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