Marketing, BS
University of Alabama at Birmingham
Bachelor's DegreeAcademicCIP: 52.1401
The objective of the major in marketing is to prepare students for a wide range of marketing positions in both business and not-for-profit organizations.
- Credits
120 credits
- Format
In-Person
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Program Pathways
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Course Pathway
18 courses in this program
Program Requirements
Courses required to complete this program
BUS 214Introduction to Business Statistics
BUS 202Know Your Accounting Numbers
BUS 302Business Foundations: Finance
BUS 303Introduction to Organizational Management and Marketing
BUS 306Professional Development and Personal Branding
BUS 325Self Leadership and Team Dynamics: Building Professional Excellence
BUS 450Strategic Management Capstone: Achieving Sustained Competitive Advantage
MK 303Basic Marketing
MK 310Consumer Behavior
MK 330Professional Selling
MK 405Marketing Analytics
MK 416International Marketing
MK 418Digital Marketing
MK 450Strategic Marketing
DB 320Distribution Management
MK 406Brand Management
MK 423Emerging Trends in Professional Selling
MK 425Advanced Professional Selling
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