Marketing
University of Charleston
Bachelor's DegreeAcademic
The Marketing major leads to a Bachelor of Science in Business Administration and prepares students to identify customer needs and create value through effective marketing strategy. The curriculum covers consumer behavior, marketing research, promotion, and brand management, developing skills applicable across products, services, and markets within the 120 institutional credits required for the degree.
Credits
120 credits
Format
In-Person
Program Pathways
Credentials this program stacks toward
No program pathways.
Program Details
Detailed information about this program
No detailed information available.
Requirements
What you need to earn this credential
No requirements listed.
Financial Aid
Eligible funding programs
No funding information available.
Scholarships
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