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My LER
My LER
  1. Programs
  3. Advertising/Public Relations/Social Media

Advertising/Public Relations/Social Media

University of Scranton

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Advertising/Public Relations/Social Media Major focuses on the research, strategy, creativity, media planning and evaluation processes used in the respective fields. Emphasis is placed on critical thinking, creativity, data analysis, and communication skills.

Credits

120 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Pennsylvania

    Pennsylvania

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-2012.03

Skills

SpeakingReading ComprehensionJudgment and Decision MakingCritical ThinkingTime ManagementCoordinationActive ListeningMonitoring

Knowledge

Communications and MediaComputers and ElectronicsEnglish LanguageAdministration and ManagementTelecommunications

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionProblem SensitivityFluency of IdeasSpeech ClarityOriginalityDeductive ReasoningNear Vision

Tasks

  • Operate and maintain on-air and production audio equipment.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FC
  • Read news, read or record public service and promotional announcements, or perform other on-air duti

Technology

Document management softwareGraphics or photo imaging softwareVideo creation and editing softwareHuman resources softwareMusic or sound editing software

Tools

Audio signal processorsDesktop computersDigital audio recordersEmergency alert system EAS equipmentEmergency communications scannersLaser facsimile machinesMulti-line telephone systemsPersonal computersSound mixing consolesTablet computers

Work Values

AchievementRecognitionIndependenceWorking ConditionsRelationshipsSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium27-2012.03Media Programming Directorstitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Complex audio and production equipment — diagnose, maintain, and optimize performance across a full broadcast operation without technical supervision.
  • FCC rules and regulatory compliance — autonomously evaluate program logs, resolve nuanced violations, and implement corrective procedures station-wide.
  • On-air performance and editorial voice — deliver and direct high-quality news, announcements, and live content that reflects the station's brand identity.
  • Programming staff and broadcast teams — direct and coordinate all personnel activities across news, sports, and entertainment programming divisions.
  • Full programming schedule and quality standards — continuously monitor content across platforms, handling non-routine performance or compliance issues decisively.
  • Broadcast copy and multimedia content — develop, edit, and produce polished material using advanced video, audio, and graphics software for multi-platform distribution.
  • Interdepartmental strategic alignment — lead coordination efforts across news, programming, sales, and engineering to ensure cohesive operational execution.
  • Personnel management cycle — independently oversee hiring, performance appraisal, coaching, and disciplinary processes for a full programming department.
  • Complex programming problems — apply systems analysis and deductive reasoning to diagnose scheduling conflicts, audience trends, and competitive gaps.
  • Negotiation and vendor relationships — independently manage content licensing, syndication agreements, and supplier contracts to optimize programming resources.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
74%
Placement Rate
28%