Integrated Marketing Communications
West Virginia University
The Integrated Marketing Communications program is a wholly online major offered by the School of Media and Communications. This major combines the complementary business and communications fields of advertising, marketing and public relations. Students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders, and will learn about ethical, legal and socially responsible considerations.
Credits
120 credits
Dates
Since Jun 2020
Credentials this program stacks toward
No program pathways.
Detailed information about this program
No detailed information available.
What you need to earn this credential
No requirements listed.
Eligible funding programs
No funding information available.
Scholarships
No scholarships listed.